ALLAH does not change the state of people, until they change it themselves


‘Lambs to the Slaughter’: Reflections on Geo's New Educational Campaign

Image source.
Edited version by and at
Hira Shamim | Muhammad Umer Toor

“Sticks and drones may break our bones, but ftina really hurts”

Few months back, Geo aired different kinds of ads of success stories in education. We were having very heated discussions with our friends on Facebook about those one-sided educational promos, in which only one type of education was being glorified: materialistic that helped people gain jobs, and not ethical and spiritual training. Then, nothing was too startling or alarming about it. With a very smooth transition, the message has been stepped up to a whole new level. Now they’ve come up with a very bold, exclusivist and provocative message: Taleem k siwa Paksitan ka matlab kaya? (‘Except education, what can be the meaning of Pakistan?’ No god but education?) [Emphasis ours.] The message is known to at least 44% of Pakistanis in a survey conducted by Gallup Pakistan. Alarms have been raised in conscious minds.

If we forget about Pakistan’s history and the concept of Tawheed, we cannot raise serious objections over this slogan. However, if we view this innovative slogan by Geo – logically – in the context of history and meaning of Pakistan, it has disastrous connotations, and justifiably the cause of infuriation to many.

Pakistan, we believe, was forged in the liberating fire of Tawheed, and any attempt to replace this meta-historical basis is to bring a new idol back into the Kaaba of Muslim consciousness. Pakistan was gained in the name of Allah, apart from other factors, such as economic freedom, etc. Saleena Karim in her thoroughly researched and seminal book, Secular Jinnah & Pakistan: What the Nation Doesn’t Know (2005), has exposed multiple myths of secular academia. Some of these textbook myths paraded as facts are: “Jinnah never used the word ‘Ideology of Pakistan’,” or, “Jinnah vetoed the proposals for an Islamic state,” or, “Jinnah wanted a homeland for Muslims, not an Islamic state,” or, “Islam was just a propaganda tool.” Suffice to say that Pakistan’s soul is Islam and its supra-identity is Islamic identity, as formulated by Quaid in following words: “The Pakistan Movement started when the first Muslim put his foot on the soil of Sindh, the Gateway of Islam in India.” Of course our history goes beyond this period, and we do not seek to disown or forget our national heritage; but, we do not believe in the modernist, nationalist notions of nationality/identity based solely on geography or race. Rather, our nationalism is based on a direct link with Heaven and the Final Revelation of Islam.

In this light, is this campaign not a philosophical and intellectual ‘crime’ towards the collectivity of Muslims of Pakistan? Is it not an act of Sacrelizing the profane and worldly? What can replace the formula of Oneness of God? By education, they hopefully cannot mean that which leads back to La ilaha ill Allah which they seem to be replacing. This can be a very logical indicator of their true intentions, but may not be the accurate one. They're generalizing a ‘particular’ beyond its proportions; generalizing worldly education as a new world-view which is as confused as enslaved animals of Animal Farm and as materialist as Pigs of Animal Farm.


What has to be understood is that formal education cannot be a complete world-view or meaning for and of a nation. It is part of the world-view. Education is a means to an end, and not an end in itself. Unfortunately, modern man is obsessed with ‘means’ so much that he cannot see ends today, due to a loss of Sacred, Unifying Principles of Revelation of Islam.

Then there is also this danger of destroying our Tradition by emulating Western educational systems, when in fact we should be working towards integrating modern forms of knowledge within Islamic framework, stresses Dr. Seyyed H. Nasr

“There is always a relationship between every form of knowledge and a worldview within which that knowledge is accepted as knowledge. There is no doubt about that. The worldview in all civilizations before modern times came from religion. This is true for every civilization. Hindu universities, Chinese universities, Islamic universities — but as Western influence spreads all over the world, we will begin to emulate Western forms of knowledge, which claim to now be independent of religion. But it was not independent of the Christian worldview. The secularist paradigm which was created in the 17th century is itself a pseudo-religion in that it is a view of the nature of reality. There is no abstract knowledge; knowledge is always within the framework of a worldview, of a way of looking at the nature of reality.”


“All education is useless until it teaches you the splendors of yourself.”

The present education system of our country is exactly opposite to this phenomenon. We gloat over the Golden Period of Muslims yet don’t acknowledge the reasons behind that epitome. List all the Muslim scientists, scholars of that time and you will notice a common thread running through all of them. They studied history and nature, in addition to inner experience. Their basis for education was Quran. They took the spirit and matter hand in hand. Fresh avenues of research and studies kept on coming forth, unlike our rote-learning culture. What is the basis of our current education system? What does it teach us? What does it tell us about our world, our history as humanity, our collective future? Except slavery, materialism, inferiority complex, blind following, selfishness and hording a lot money, nada! And that’s just one platform.

Dr Muhammad Iqbal raised serious doubts about the colonial educational system prevalent in his time; and, we have many reasons to believe that the ghosts of that period are still living realities. Ironically, credentials of Iqbal are used to convince us about the benefits of an alien system of education, whereas his severe critiques are not incorporated. In his paper ‘Islam as a Moral and Political Ideal’ (1909), he argues:

“Education, we are told, will work the required transformation. I may say at once that I do not put much faith in education as a means of ethical training—I mean education as understood in this country … I venture to say that the present system of education in this country is not at all suited to us as a people. It is not true to our genius as a nation, it tends to produce an un-Muslim type of character, it is not determined by our national requirements, it breaks entirely with our past and appears to proceed on the false assumption that the idea of education is the training of human intellect rather than human will.”

We venture to say that not much has changed, at least at higher levels of education. Secular Western world-view continues to dominate Muslim thought, especially in social sciences and even in the philosophy of science; from psychology to economics to, from pure philosophy to governance systems; although many positive developments have been taking place in modern fields of knowledge for past fifty years.

Education in Pakistan should be subservient to the genius of Pakistanis and their aspirations; it should be subordinate to the operating Principle of Tawheed. He further inquires:

“But what sort of education? … A form of education which has no direct bearing on the particular type of character which you want to develop is absolutely worthless. I grant that the present system of education in India gives us bread and butter. Well, if we succeed in securing a few appointments in the higher branches of service, what then? It is the masses who constitute the backbone of the nation; they ought to be better fed, better housed and properly educated. Life is not bread and butter alone; it is something more; it is a healthy character reflecting the national ideal in all its aspects.”[Emphasis added]

Coming back to Iqbal’s skepticism regarding the presumed “magic” of education: how can we put so much trust in (a more or less) materialistic, job-oriented educational system, and announce it as the purpose of Pakistan, as the solution for all of our ills?

We believe that present educational system has many, many resemblances with the colonial setup of Iqbal’s era. Even the authors find themselves guilty of giving more thought to bread and butter than pursuit of pure knowledge, which was the hallmark of madrassah system before the colonial invasion, according to educationist Dr Tariq Rehman. Summing up, Iqbal takes a very brief quiz in basic intellectual, moral and practical life of Islamic history – I miserably failed:

“… [H]ow many of us know that Muhammad II conquered Constantinople at the age of twenty-two? How many of us have even the faintest notion of the influence of our Muslim civilization over the civilization of modern Europe? How many of us are familiar with the wonderful historical productions of Ibn Khaldun or the extraordinarily noble character of the great Amir Abdul Qadir of Algeria [20th century hero]?”


Our media, like its global mentors, is very expert at propaganda psychology: repeat a lie 1000 times, and it will transform itself into a truth. Perhaps this is what they hope to achieve with this campaign of ignorance, devoid of illumination. We thank Geo for creating this controversy which has led many into serious introspection about the purpose of Pakistan, basis for education, and our comprehensive world-view, including the authors. It seems to be a blessing in disguise! This introspection is more than needed ever, given that we are far from achieving various educational goals: high literacy rate while at the same time integrating modern education within Islamic framework, and creating alternative to discourses based on a-religious and secular worldview.

read it here and here for revised version. 


  1. Jazakallah for this brilliant post. Wonderfully written. This slogan by Geo is indeed infuriating, yet, as you have mentioned, it has woken many of us up to the real purpose and ideology of Pakistan. Inshaallah some "khair" will emerge from this "sharr."

    1. Inshallah, ameen. Thanks for your visit. :)

  2. Greetings,

    This is indeed an excellent post.

    How to change the educational system? That is my question.

    I don't write that question simply to be rhetorical. I wonder what is the answer.

    All good wishes,


    1. I am curious too. And that is why waiting impatiently for our new course on education at MLC.

      Thank you for the visit. :)

  3. Mr.Noor you will remain curious because you yourself have committed a fallacy by writing something that doesn't have a logical consequence. Well to tell you a bit that it costs more than 2.5 lakhs for one minute of advertisement. This makes the whole campaign cost about millions. Logically a commercial organisation would never want to spend this much on a propaganda. Coming to your argument Geo is not saying that change the meanings of Pakistan. Rather its emphasizing to educate people. Just look at our country where we have reached uptill now with the meanings that we have always perceived. Elites have always used these meanings to their advantage....and kept awam in ignorance. So come on give it a break.

    1. But what kind of education? Which disconnects one from their own self. Which makes a machine out of a human being? What kind education is imparted in our country? I have objections over the type of education which Geo suggests as basis of Pakistan. for more clarity read my article about it. it's the link.

  4. @Anon. It remarkable how in this world of materialism and connection of power with "knowledge" or theories, you are assuming that just because someone spends a huge amount of money, he has to be righteous, honest, true and on the right path. I don't think so.

    No propaganda can even attempt to spread without monetary investment.

    You make it look like a sacrifice on GEO's part. Firstly, he didn't spend a penny. Yes they gave the opportunity of making "more money." Secondly, let's suppose that they are honest. Honest doesn't grant being right about something, especially when values - not numbers or raw facts - are involved. We're not really questioning their honesty - about which we've legitimate doubts - rather we're arguing that from our point of view, GEO is thinking wrongly, hence acting in wrong direction. Let's not give everything serious a break. Rather give everything else a break for the latter.

  5. Thirdly, root word of sacrifice, which is latin, means "to make Sacred."

    Is GEO doing that?