‘Lambs to the Slaughter’: Reflections on Geo's New Educational Campaign
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Image source . Edited version by and at Mybitforchange.org Authors Hira Shamim | Muhammad Umer Toor 1 “Sticks and drones may break our bones, but ftina really hurts” Few months back, Geo aired different kinds of ads of success stories in education. We were having very heated discussions with our friends on Facebook about those one-sided educational promos, in which only one type of education was being glorified: materialistic that helped people gain jobs, and not ethical and spiritual training. Then, nothing was too startling or alarming about it. With a very smooth transition, the message has been stepped up to a whole new level. Now they’ve come up with a very bold, exclusivist and provocative message: Taleem k siwa Paksitan ka matlab kaya? (‘Except education, what can be the meaning of Pakistan?’ No god but education?) [Emphasis ours.] The message is known to at least 44% of Pakistanis in a survey conducted by Gallup Pakistan. Alarms have been ra...